case studies
LENTA, OOO / Russia
Lenta is one of the larger retail companies in Russia. Lenta runs 39 shopping malls across 20 Russian cities.
Technology
  • NET Framework 3.5 (C#, ASP.NET)
  • Web client application
  • Windows service
  • Windows Media SDK
  • MS SQL Server 2005 backend
Challenge
 
Lenta was in need of a custom media broadcasting solution to play background music, advertisement and announcements in a large number of shopping malls across Russia. The media stream had to be managed centrally from the company headquarters. The solution had to be very reliable and stable and account for network and power outages.
Solution
 
Lenta relied on Roxosoft to develop the broadcasting solution. Roxosoft services spanned the entire development cycle, from initial requirements gathering to solution deployment and support. The solution consists of the following main components:
  • Central media server storing music files
  • Client services deployed at malls synchronizing with the central server and playing the media content on the specialized hardware
 
Some of the unique features include:
  • Failover synchronization mechanism ensures that the media is delivered after a downlink or a power outage
  • Robust media planning system allows Lenta to configure ads content for the entire shopping mall network, specific geographical regions, or individual malls
  • Actual ads playing reporting for advertisers
  • Intelligent playback (automatic volume leveling of various media; intelligent playlist creation based on music style, artist, etc.; automatic ads volume control based on the surrounding noise level; guaranteed ads delivery)
Benefits
 
Partnership with Roxosoft helped Lenta reduce costs associated with music broadcasting, increase revenue from the advertisers, and raise up overall customer satisfaction level.